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Benefits of Building a List Marketing Articles | January 19 Wholesale Jerseys , 2008

Several benefits make list building an efficient method of marketing your business. Mainly, you only collect names and contact information from people who want to hear from you making your targeted contacts worth your efforts.



An efficient method of collecting names of people interested in your business is called Building a List. The list is composed of only people who desire to be contacted by you. These are people who have visited your website at one time or another and have suggested an interest in your business by signing in with their contact information.


When you have a website, you can collect the e-mail addresses of those who have shown interest in you and your business. That way you don?t waste time sending information to anyone not interested who would just delete your message anyway.


Another benefit is that because many people will only visit your website one time, you will still be able to contact them in the future. If you collect their address to be on your list Cheap Wholesale Soccer Jerseys , you will be able to contact them again and again about your products or services.


A third benefit is that list building is a simple marketing tool. The best method is to use your most popular pages and put a newsletter sign up form at the beginning of it where visitors will easily notice it. Incentives are always a good way to get people to sign up too. Or you can use pop up forms that go over your web page so you don?t have to make any changes on the pages.


One more thing to note is that when building a list, it is most desirable to use the double opt in list. It will protect people who really didn?t want you to contact them to be able to get off the list. This sometimes will happen if someone else gives you other people?s e-mail addresses. The double opt in requires the people that signed up to send a reply e-mail to verify that they truly do want to hear from you. It may seem like a lot of work but overall it will be worth it. You will not be sending a lot of unwanted spam and the ones who do want to hear from you will be more likely to reply to your messages.


As you can see, building a list for your business has several benefits to make your marketing more efficient. By targeting visitors who are interested and who have offered you their contact information, you will be putting your efforts into only those who most likely will reply as a customer.


I just collected my mail. As usual Cheap Authentic Soccer Jerseys , more than 80% of it was junk. Marketing junk.


What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.


When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!


Now Cheap Soccer Jerseys Online , I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?


Why this matters


Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.


Besides Cheap Soccer Jerseys Free Shipping , they treat it as just another cost of doing business. They can afford it out of their vast profits.


But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)


Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10 Cheap Soccer Jerseys From China ,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.


Playing the Numbers


Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.


As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.


They can block pop-ups on the Internet. Kill spam (to some extent Cheap Soccer Jerseys China , but there will be better ways soon), use their TiVo to remove TV adverts. You have to persuade people to let you give them marketing messages (that's "permission marketing"). Mostly, they won't, unless you offer them something they really want in return.


Here's the good news


What people want is simple: useful Cheap Soccer Jerseys , FREE information, with no catch.


Offer them that and they'll "pay" for it by letting to add just a smidgeon of marketing.


Give them what they find useful; as much of it as you can. Don't cheat either by doling out a bit, then trying to make them pay for the rest. That's like your lover giving you a kiss, then asking for fifty bucks for any more (and you know what business that is Cheap Jerseys China Online , right?).


Marketing used to be trapping people into reading what suits you, the seller. No more.


Unless you have megabucks available to smother the market in the hope of finding a few saps still willing to go along with that game, marketing today is persuading people that you're worth listening to when THEY want to and on THEIR terms.


And that means giving th