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el marketing, das marketing, le marketing Marketing Articles | February 4, 2004 While ... site stats Black Parris Campbell Jersey , I noticed 18 foreign ... as domain origins. This prompts my ... Should I hone my ... efforts to serve these visitors ... in their native tongue?
While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native tongue? My college age daughter studies French, German, and Spanish simultaneously. The Word "marketing" is an "American" word she informs me; distinguished in Spanish, German, and French with slight nuance. Although my daughter learns conversations in Spanish Black Ben Banogu Jersey , German, and French, much more talk is in Chinese.
Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out Black Rock Ya-Sin Jersey , "English is the major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of the newspapers published in the world. Three thousand magazines publish in English for Indian readers, according to Kitao. If so many read so much English, what reason would a webmaster have for providing multiple language translations for web sites?
Well, web marketing seeks global participation by its nature. Every villager, whether dressed in a Brooks Brothers suite or shorts and sandals may click a favorite URl, and each villager speaks a unique language. Marshall McLuhan Henry Anderson Jersey , a communication visionary, says "Our new environment compels commitment and participation." That new environment includes the Internet.
So, what questions does this idea present? Perhaps just one: should a webmaster consider multiple languages for a website? If no, stop reading here, but first consider the fact that Yahoo provides local (or village) site translations for 24 countries and ethnic groups. Further, Yahoo provides state specific sites for every state in the U.S. Local marketing matters. Just take a look at Yahoo's home page. In fact T.J. Green Jersey , a study by IDC informs us that only 45% of online surfers speak English, yet 85% of Web pages appear in English.
Most webmasters work solo, or with a very small staff, and our budgets are smaller yet. We don't have a Yahoo staff of international writers. So, what do we do if this concept matters? Here are 7 rudimentary steps you may consider.
1. Check with your site design company. Many web designers provide provide foreign language support. Here is an example of one designers commitment, "Our templates support the following languages: English Marlon Mack Jersey , Danish, Dutch, Faroese, French, German, Icelandic Tarell Basham Jersey , Irish, Italian, Norwegian, Portuguese, Spanish and Swedish. We are planning to translate our site in several languages in the future as well. We have already started doing translation into Spanish."
2. Really small budget? See if a language department of a college anywhere in the world would consider using your site as a class project. Inquire about college foreign language interns.. Wholesale Jordan Shoes [url=http://w