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Making The Most Of Newsletters Marketing Articles | September 27 Sony Michel Patriots Jersey , 2004
Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they?re often infused with more credibility than traditional brochures. If your newslett...


Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they?re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however Stephon Gilmore Patriots Jersey , it?s likely to hit the wastebasket before it hits your target?s desk.

By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.

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Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.

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Keep it short. Generally, it?s best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.

Remember what a picture?s worth. Photographs add interesting elements to your piece?as long as you use something more creative than the traditional ?smiling head? shots. If you choose not to use a full-color format Hjalte Froholdt Limited Jersey , keep in mind that photographs reproduce best in shades of black.

Don?t ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread it?preferably someone who hasn?t seen the article before. He or she will be more likely than you are to catch any errors.

Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.

Cost Cutters

Looking for ways to cut your newsletter costs? Here are a few tips:

Team up with another business that reaches out to similar prospects. Split the content?and the cost?of the newsletter.

Run your rough design by your local post office. Sometimes Yodny Cajuste Limited Jersey , simple size changes can cut postage costs.

Get prices from at least three printers, and let them know you?re soliciting multiple bids for the job. Competition can help you get a better price.

Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.

We?ve found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news Damien Harris Limited Jersey , you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.

We have used newsletters as both a marketing mechanism and a cash flow source.

Copyright 2004 DeFiore Enterprises

Selecting The Perfect Golf School For You Sports Articles | April 20, 2008
So you’re among the 25 million Americans who have taken up the sport.? Congratulations!? But you’ve decided that you want to be more than just a recreational player.? You’re ready ...



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